Crafting Beauty, Crafting Dreams

Welcome to NAILRICA, where the art of nails meets the American dream. Founded by the visionary Linda, NAILRICA is more than just a dipping powder company. It's a testament to the power of resilience, family, and the pursuit of excellence.

Linda, a skilled professional with over a decade of expertise in the nail industry, particularly in the realm of dipping powder, is the driving force behind NAILRICA. Her passion for colors and commitment to quality set the foundation for our brand.

Our story unfolded during the challenging times of the COVID-19 pandemic, prompting a profound realization – family time is the most important time. It was during this reflection that the seeds of NAILRICA were sown.

Linda's journey was made possible not only by her own expertise but also by the unwavering support of her husband. His background in business management, marketing, and his experience as a co-founder of many famous nail brands became invaluable. Together, they envisioned a company that not only showcased Linda's skills but also integrated his management expertise to make NAILRICA a reality.

Leveraging Linda's extensive background as a seasoned nail tech and her husband's management skills, we aimed to revolutionize the nail business by eliminating unnecessary middlemen and reducing costs for the end user, especially during a time of high inflation. The name "NAILRICA" itself is a fusion of "Nail" and "America," symbolizing our dedication to achieving the American dream through the world of nails.

At NAILRICA, we believe that beauty is not just skin deep – it's in the details. Our dipping powder products are meticulously crafted to provide you with the highest quality, vibrant colors, and long-lasting results. We're more than a nail company; we're dreamers who take pride in our work.

Unlike those companies constantly churning out an overwhelming array of colors, often repeating shades without even realizing it, our philosophy is simple: we believe in quality over quantity. Instead of bombarding you with a thousand shades all at once, we meticulously introduce our colors one by one. Each hue undergoes a rigorous process of testing, sampling, and fine-tuning to ensure it meets our standards of perfection. This way, when you choose a NAILRICA color, you can trust that it's been carefully crafted and perfected for your nails.

Join us on this journey to beauty perfection. NAILRICA is more than a brand; it's a promise to deliver exceptional products that empower you to express your unique style and embrace your own version of the American dream. Together, we'll craft the beauty you deserve.